SUBSCRIBER POP UPS.
Y'all know what I'm talking about? That annoying box that dominates your screen not but three seconds after you land on the site. "Follow us on Facebook!" "Subscribe to our email list now so you don't miss any updates!" "Like what you see? Follow us on Instagram!"
Um, NO. I don't know if I like you, if I want your emails, or if there were even any photos worth mentioning on your site because this horrific pop up dominated my screen before I could even read your headline. Heck, it was there before your dang site fully loaded!
Here's the thing. New visitors to your site don't know if they want your incessant communications. They need some time on your site, likely more than a few visits in fact, before they know that they really like you. That pop-up just slows the loading of your site and inhibits new readers from exploring your content.
I'll take this a step further: If you have a subscriber pop-up, I'm so instantly annoyed with you that I click away from your site. And I don't come back. This a) drives away your new readers and potential followers and b) increases your bounce rate. You may not care about your bounce rate if you don't have advertisers or sponsored posts, but if you ever do want to monetize your blog, I assure you, you'll care real quick.
|Businesses can pull off pop ups. Bloggers can't.|
Businesses can pull off pop-ups better than bloggers because people go to those sites to purchase product or services, or at the very least get a phone number to contact the establishment. They're on a mission. Businesses can offer discounts and other promotions this way. But people visit blogs because they like you (the author), or what you write about, or your pictures, or maybe they just think your dog is cute. Any way you slice it, pop-ups get in the way of readers interacting with you! It's a turn off the second they pull up your URL.
I know blogging is a numbers game and many of us are paid on how many social media followers and subscribers we have. Even if you don't monetize, it's a competitive environment to constantly get more and more new follows. We live in a world where our worth is defined by how many likes we get on social media.
Subscriber pop-ups are a quick solution to the "How do I get more followers?" equation. But you'll also drive away traffic, annoy your readers, lose readers, and increase your bounce rate. Quick, cheap "solutions" to problems are never truly solutions at all, and subscriber pop ups are indeed bad for blogging.