An Uncomplicated Life Blog: Do You Really Act Like That?

Monday, November 20, 2017

Do You Really Act Like That?

In a world full of paid influencers, how can you really tell if your favorite online personalities are truly who they say they are?


Over the last two to three weeks, the universe has been aligning in the CRAZIEST of ways over here. Does anyone else ever notice how that happens? Kinda like the proverbial "when one door closes, another one opens"? Most of this "stars aligning" nonsense is blog related for me, from both a paid perspective in talking directly to brands, through PR companies, and in conversations with my followers. None of these people know each other, but it's so crazy how they're all talking about the same thing to me. It can be boiled down to a snarky comment (that I snort-laughed at) from a follower of mine who asked me after watching a series of my Instagram Stories, "Do you really act like that in real life?"


While this person was coming from an obnoxious place, it got me thinking. And it got me thinking about several conversations I've had with brands and PR companies alike in the past month or so. I had the pleasure of having a brutally honest conversation with a brand manager at one of my favorite PR firms to work with. He was letting me know that I likely didn't get a paid gig with a particular brand because I was too edgy in my content. To which I replied, "hey I totally get it - I'm not everyone's cup of tea!"

He then replied in the most unexpected way. I'm going to paraphrase here, but basically he said, "Look Paige, don't ever underestimate a brand to get in their own way and ruin their own marketing campaign with boring influencer content that interests no one and gets zero clicks. That's on them. There are SO many influencers that are ho-hum. The fact of the matter is, the market is too saturated for bull$hit content (he didn't edit out the s like I did and I love him for it). Keep doing you, because you're doing it right!"

In fact, four of my biggest contracts in 2017 have been by brands pitching ME, and citing some of my raciest online content as pieces that drew them to me. Pieces that I was a tad nervous to publish because I was afraid of any partnership/monetary repercussions. Low and behold, they had the opposite effect of what I had feared!


Here's the thing: The brand manager at the PR firm was spot on. There's WAY TOO MUCH CONTENT from influencers to be mediocre and be successful.

I've been blogging for about three and a half years. I've been making money blogging for two and a half of those years. This profession has exploded, and and expanded to include social media only influencers, too. This summer I hit a wall. I got sick of the whole thing: Sick of how fake-nice other bloggers are in online support groups, sick of how once they hit certain numbers, they no longer talk to bloggers "beneath them", sick of watching BAD Instagram Stories of nonstop sponsored content that quite frankly, watching paint dry would be more interesting.

So I decided, you know what? I'm going to stop editing myself so much online. I'm going to blog about things I love and am passionate about (but keep it safe to read at work!), I'm going to show more of my personality on my social channels, and I'm particularly going to try to make my IG Stories something worth watching. When I'm feeling feisty or animated about something, I'm going to pull out my phone and be entertaining about it!

So what happened as a result of this "bigger" online personality? Of more opinionated blog posts? Of being more of who I am around my friends and less of who I felt I should be online as a blogger?


August saw a big uptick in income. September even better. And by October, I was making the same money I did in my last 9-5 as a director of fundraising for a $22MM nonprofit. November is pacing to be even better than October! That's not to brag on my business skills (although you certainly need them to be a paid blogger). It's to say that when you are authentically you and you cut the bull$hit of online influencer marketing, brands notice. And they want to work with you.

So to the commenter who asked me if I "really act like that in real life", the answer is, yeah I do sometimes. Sometimes not. Sometimes I'm really that riled up about something. Whatever it is that I write about here, I'm absolutely passionate about. My photos on Instagram are all live-shot candids that really happened - nothing is staged. (Although I do sometimes change my boys' shirts so that my color scheme is consistent.) My goal is to be as authentic as I can be while being as entertaining as can be. And I hope that that continues to resonate with all of you!

11 comments:

  1. Wow! You really inspired me. That's why I read your blog. Sometimes you say stuff that really pisses me off, but I can't get enough of it! Hahaha! I'm going to start doing that in my blog and hopefully I will get the same results. I'm so tired of the cookie cutter mom blogger. It's so boring!

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  2. YOU Are just a ball of personality, my friend. Haha! Congrats on all your recent wins.

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  3. I am loving your honest personality!

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  4. I love this post! That's so cool that that PR person said that to you. You definitely want to stand out with all the saturation, and I completely agree with him! xx

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  5. Love the PR guy’s response to you and happy for your success!

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  6. Hell. Yes. Girl, we’re in the exact same place right now. I wrote a very similar post to this (that’s not going live until tomorrow), and I’m sick of all of the bullsh— too. And, yes! When we run our mouths more, the RIGHT kind of people take notice. Ugh, never ever water yourself down. You’re doing it right.

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  7. Wow! This was great to read as a fellow blogger. I appreciate every single word in this post!

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  8. I love that you are true to yourself. Keep doing you girl!

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  9. I use your tactics to increase followers on Social media sites. I really liked your blog post.

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  10. You are too freakin' funny! I love watching your Insta stories because you are so real. And yep, I can safely say that you are like that in real life (even though we haven't met IRL we talk on the phone!) So glad you are always so down to earth! xoxo

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