However, unless you have professional, office-level experience, it's easy to unintentionally offend potential business partnerships. You may even be turning away potential collaborations without realizing it!
So what are some great ways to create, build and maintain those partnerships? I've narrowed it down to 5 must-follow steps. Implement these in your blogging communications, and watch your site soar with great (and lucrative) business and brand partnerships!
1) Be professional in your email. Open with a salutation. Thank the business/brand manager for reaching out to you or thinking of your blog. Be clear about what you want and what you're willing to do for them. Do NOT use "text talk" such as "u" "ur" "srsly" and so on. Spell out your words and make sure you're using the right conjugation of your verb. Proper etiquette and grammar go miles with businesses!
2) Respond in a timely fashion, always. Don't wait two days to answer an email or return a phone call. Be available. Remember, blogs are a dime a dozen and if you keep a business waiting, they might find someone else who better meets their needs.
3) Know the quick stats on your blog. Be ready to answer how many social media followers you have in any given channel at the drop of a hat, as well as your monthly page views and unique monthly visitors. Know where to find more detailed information should they request it, such as your readers interests, or weekly engagement stats like comments and social media interaction numbers. It's YOUR site. You're the expert. Make sure you know and own your analytics, too.
4) Be assertive. I have a price for sponsored posts that includes details on what the sponsor "gets." I've had companies try to talk me down, or say they "don't have a budget for paid posts right now." Great, find another blogger! They don't work for free or a fraction of their salary - why should I? Respectfully ask for what you want out of the partnership.
5) Be flexible. If they want certain legal language in your post, insert it. If they want your post to go live on a certain day and time, try to honor that request. Be the kind of person YOU would want to work with.
Have you built any brand or business partnerships with your blog? Do you have any other tips for creating and maintaining the best relationship possible?